Match Affinity Review
Impressive dating site with a unique twist
Match Affinity is a new site from Match.com that throws away the traditional online dating approach by becoming your own personal matchmaker.
The procedure is simple, spend a few minutes filling out a personality profile when you register and Match will do the hard work and find compatable matches for you. This avoids you having to spend hours trawling through profiles looking for those you have something in common with.
| Feature | Rating | Match Affinity |
| Overall Rating |  |
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| Free Registration | Yes | |
| No. of Members | 5+ Million | |
| Cost per Month | From £14.00 | |
| Guarantee | None | |
| Ease of Use | |
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| Quality of Profiles | |
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| Value for Money | |
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This is a great way of dating online. OK so you have to spend about 30 minutes to answer the questions for your affinity test (designed by expert psychologists), but once that is done, Match go ahead and do the the hard work for you.
This makes it a much more efficient way of online dating and therefore is ideal for you if you have a busy lifestyle and struggling to find time to browse through hundreds of profiles.
The Match Affinity test itself seems to pretty accurate and tends to come up with some pretty good matches. Furthermore you get the option of only sharing your photo with someone if you first agree.
This is great if you are a bit shy or are embarrassed about doing online dating (not that you should be!) and dread someone you know seeing your profile.
Click here to register your free account at Match Affinity
The key thing to remember with Match Affinity is that the dating is generally based on personality rather than looks. Therefore if you think there is more to love than just appearance it is a perfect match for you.
Key Benefits of Match Affinity:
- Over 5 million members (mostly UK based)
- Fast and easy – the system does the hard work for you
- Comprehensive affinity survey to construct your personality profile
- Protect your identity – only reveal your photo when YOU want to
- Access to relationship experts via telephone
Just to re-inforce the message that this is based on personality rather than looks, you only share your photo with someone if they request it……and even then it’s up to you. This means if personality is by far the most important thing to you, you can ensure that this remains the case.
As well as all of this there is also a dedicated team of relationship experts on hand to answer any questions you have. Whether you need to know what you should and shouldn’t do on a first date or just want some general tips for making a good impression you can get the opinions of the experts.
Match Affinity is geared towards doing the hard work for you so you can spend more time enjoying life whilst also giving you the privacy and control over who you interact with and what information you give them about yourself.
Match Affinity Review – Summary:
Overall Match Affinity is a fun and unique way to find your true love without it taking up too much of your time.
This makes it well suited to you if you are career driven and do not get to spend much leisure time online. It also makes it perfect for you if you have tried the more traditional forms of online dating without much luck.
Because your matches are driven by personality suitability, there is much more chance of your finding your dream partner. Match Affinity takes appearance almost out of the equation and let’s your true colours shine through.
Click here to start your free personality profile with Match Affinity
I am looking at this on behalf of a partially sighted person,male and very lonely, can you advise if we are wasteing our time and advise how much this is likely to cost
I joined Match Affinity because I thought it would take the best of Match.com (fun site with diverse range of members) and combine it with the best of eHarmony (psychometric matching). Unfortunately, any positive value of the psychometric matching is completely cancelled out by the fact that when it comes to the basics, Match Affinity does very badly indeed.
When looking for my match, there are two crucial factors that are just as important to me as his personality, values and vision. I am looking for a non-smoker who wants to have children. You would expect any dating site to take these (most basic) criteria into consideration when matching people. However, Match Affinity does not take this into account at all. Hence, out of a sample of 50 “matches”, I immediately ruled out 80% because they didn’t match my basic criteria. It’s also worth mentioning, that whilst I am happy to date people of any ethnicity, there are many people who are more particular. Again, Match Affinity also doesn’t consider this, so sends me “matches” where I do not fall into their list of acceptable ethnicities!
Consequently the usability of Match Affinity is absolutely diabolical. It’s certainly not been a pleasure as I have wasted a lot of time trawling through the “matches” and I have come to the conclusion that I won’t find my Mr Right there. Who knows, he might be there, but given the poor matching and filtering facilities, we are unlikely to ever find each other as it’s like finding a needle in a haystack!
In a nutshell, the site has been a total waste of my time and money, so I have requested a refund, which has been refused. I phoned Match Affinity six days into my membership, and have had many emails going back and forth since. Here is an excerpt from their last email to me:
“While we wholly appreciate that issues such as wanting children or smoking are paramount when considering a long term partner our site prioritises psychological compatibility. As such you’ll notice that questions referring to smoking and drinking are not in the Affinity Test… As mentioned above we prefer to match people based on their ‘core beliefs and characteristics’ as we believe this is the most solid foundation for a successful relationship. Bearing this in mind I’m afraid we will be unable to offer you a refund as we feel we have fulfilled our objective.”.
Let me make it clear, I am not expecting Match Affinity to reinvent the wheel by revolutionising online dating, but how hard can it be to get the basics right (which most other sites do)?! It seems to me they haven’t even bothered to build on the things that Match.com, does do well. The thing is, had Match Affinity refunded my subscription fee, I was planning on going back to Match.com, but now that I know they’re the same company, there’s no way I would ever use either site again due to their poor customer service. They’ve really missed a few tricks here.
I use match affinity, and can hand on heart say it is TERRIBLE.
The affinity questions, and the affinity comparisons are actually pretty good, but the usability of the is so terrible you may as well not bother. For example
– you can only view a text lists of users – with no photo! You can only see what someone looks like by clicking on their link
– You cannot open links in new tabs, so you have to click / back, click / back to view multiple users
I’m a web developer (a damn good one too) and my professional opinion is that they have actually tried *on purpose* to make it difficult to use, forcing you to flounder around, as actually they don’t have that many people on there, and most of them probably won’t suit you.
If their subscription was a month, and the site was usable, you’d give up in a few days, which is why you are forced into a 3-month subscription.
I suppose what I am saying in real terms – is that Match Affinity is as close as legally possible without breaking any laws – a scam.
You can though (I know, as I did it) call their customer service and ask to pay for a 1-month trial if you are curious.